How Facebook AI Zuckerberghao Technologyreview interview reveals that how facebook got addicted to spreading misinformation? The story has been published on MIT technologyreview.com and it was written by Karen Hao.
Its about the Facebook AI, which was on boom during the 2020 US presidential election. Because of the AI algorithms used by the corporation, it developed an insatiable appetite for spreading misinformation and hatred. The man who created them is unable to fix the issue at this time.
As you know all Facebook, like other social media platforms, has struggled with the spread of misinformation on its platform. The platform’s algorithm prioritizes content that is likely to generate engagement, such as likes, shares, and comments. This has led to the spread of sensational and controversial content, including false information, as it is more likely to generate engagement than factual and accurate content.
Additionally, Facebook’s business model is based on advertising, and the platform uses user data to target ads. The more time users spend on the platform, the more data Facebook can collect, and the more effective its targeted advertising becomes. Misinformation, which can be particularly viral, can keep users engaged on the platform for longer periods, thus increasing the platform’s advertising revenue.
Furthermore, Facebook’s decision to allow political ads, including those containing false information, without fact-checking them has also contributed to the spread of misinformation on the platform.
Facebook has taken some steps to address the issue, such as fact-checking content and reducing the visibility of false information. However, the problem remains ongoing and complex, and it requires continuous efforts and cooperation from multiple stakeholders, including the social media platforms, governments, and the public.
For more information you can check full story here:
- https://www.technologyreview.com/2021/03/11/1020600/facebook-responsible-ai-misinformation/
- https://www.theverge.com/2021/3/11/22325355/facebook-growth-ai-go-read-this-ethics-misinformation-bias
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